The beauty & personal care industry is very exciting and it provides consumers worldwide with an overwhelming choice of products, catering for all kinds of needs, tastes and budgets. Innovation is ongoing and we believe that what we put on our skin is just as important as what we eat. However, having so many products to choose from can be a difficult task.This is exactly what drives the co-founders of sportmetix. Both sports enthusiasts and with several years of experience in the industry, two friends have embarked on a journey with a very clear mission - provide our customers with a handpicked choice of cosmetics that fit your active lifestyle. As the market moves at record-breaking pace, with thousands of new products launched every year, we commit to monitoring and offering products at the core of our mission.